It took a lot of wrong turns to get here.
I tried to be an entrepreneur for most of last year. The first version was helping local businesses with their Google reviews. Then I pivoted into web design. Then again into something else. Each road ended somewhere I didn't want to be.
The breakthrough came when I stopped trying to sell what I thought people wanted and started solving what they actually needed: visibility. People searching for them, finding them, calling them. That's when SEO clicked.
My first real client was a concrete contractor in Calgary, the one that changed everything. In sixty days the work generated over $250,000 in revenue.
That's when I stopped pivoting.