Privacy Policy

Scale SEO ("Scale SEO," "we," "us," or "our") respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how Scale SEO collects, uses, discloses, stores, and protects personal information when you visit scaleseo.co, contact us, or use our services.

Scale SEO is based in Calgary, Alberta, Canada and provides SEO, website, digital advertising, and related marketing services to businesses in Canada and internationally.

1. Information We Collect

The information we collect depends on how you interact with Scale SEO.

Information You Provide

When you contact Scale SEO, book a consultation, become a client, or otherwise communicate with us, we may collect information such as:

• Your name
• Business or organization name
• Email address
• Phone number
• Website address
• Job title or role
• Information included in contact forms, emails, or other communications
• Billing and transaction information
• Information you provide about your website, marketing activities, or business

We aim to collect only the information reasonably necessary to respond to enquiries, provide our services, manage client relationships, and operate the business.

Website and Analytics Information

When you visit our website, certain technical information may be collected automatically through cookies, analytics technologies, server logs, and similar tools.

This may include:

• IP address
• Browser and device type
• Operating system
• Approximate geographic location
• Referring website or source
• Pages viewed
• Time spent on the website
• Interactions with website content
• Other technical information about how the website is accessed and used

This information helps us understand how visitors find and use our website and improve its performance, content, and user experience.

2. Client Account and Marketing Data

Providing SEO and digital marketing services may require Scale SEO to access client-owned websites, analytics platforms, advertising accounts, business listings, and search performance data.

Depending on the services being provided, this may include access to:

• Google Search Console
• Google Analytics
• Google Ads
• Client website platforms and content management systems
• Local Falcon
• Google Business Profile and other Google services where required
• Other website or marketing platforms necessary to provide the agreed services

Scale SEO accesses and uses client account information only as reasonably necessary to provide, manage, measure, and improve the services requested by the client.

This may include reviewing organic search performance, website traffic, search queries, keyword rankings, geographic search visibility, advertising performance, conversions, and other information relevant to an SEO or digital marketing campaign.

Clients remain responsible for ensuring they have the authority to provide Scale SEO with access to accounts, information, and personal information supplied as part of an engagement.

3. How We Use Personal Information

Scale SEO may use personal information to:

• Respond to enquiries and consultation requests
• Provide and manage SEO, website, advertising, and related services
• Communicate with clients and prospective clients
• Prepare proposals, agreements, invoices, and reports
• Manage client accounts and projects
• Analyze website and marketing performance
• Improve our website, services, and business operations
• Maintain business and financial records
• Prevent misuse, fraud, or security incidents
• Comply with applicable legal and regulatory requirements
• Send marketing communications where permitted by law and, where required, with appropriate consent

We will not use personal information for a materially different purpose without obtaining additional consent where required by applicable law.

4. Cookies, Google Analytics and Website Measurement

Scale SEO may use cookies and similar technologies to understand how visitors find and use the Scale SEO website and to measure website and marketing performance.

Scale SEO uses Google Analytics to collect information about website usage. Depending on the information available through Google Analytics, this may include information such as:

• Pages viewed
• Approximate geographic location
• Device and browser information
• Traffic and referral sources
• Website interactions
• Session and engagement information

Google Analytics uses cookies and other technologies to collect and process information about website activity.

You can learn more about how Google handles information collected from sites and apps that use its services through Google's privacy documentation.

Visitors may also control or disable cookies through their browser settings. Disabling certain technologies may affect website functionality or the information available for website measurement.

5. Google Ads

Scale SEO uses Google Ads for advertising and may use Google advertising and measurement technologies to understand advertising performance.

Depending on the advertising features in use, Google may process information about visits to the Scale SEO website, interactions with advertisements, conversions, devices, and other information used to measure or improve advertising campaigns.

Google's collection and processing of information is governed by its own privacy policies and terms.

Scale SEO may also access and manage Google Ads accounts on behalf of clients where Google Ads management forms part of the services being provided.

6. SEO and Client Service Platforms

Scale SEO uses third-party platforms to research, implement, monitor, and report on client SEO campaigns.

These currently include:

Google Search Console

Google Search Console is used to review information about how client websites perform in Google Search, including search queries, impressions, clicks, indexing information, and technical search issues.

Google Analytics

Where authorized by a client, Google Analytics may be used to review website traffic, landing-page performance, engagement, conversions, and other information relevant to measuring website and SEO performance.

Local Falcon

Local Falcon may be used to research and monitor local search and Google Maps visibility for client businesses.

Client Website Platforms

Scale SEO may access the website platform or content management system used by a client when necessary to implement SEO, content, technical, structural, or website improvements.

The specific platform depends on the client's existing website and may include third-party hosting, content management, or development providers.

Google Ads

Where Google Ads management is included in an engagement, Scale SEO may access and manage client advertising accounts and review campaign, conversion, and performance information.

Scale SEO uses information available through these platforms only as reasonably necessary to provide the services requested by the client.

7. Third-Party Service Providers and Processing Outside Canada

Scale SEO relies on third-party technology providers to operate the business and provide services to clients.

These include Google and may include client-selected website platforms, hosting providers, and other technology services required to manage a particular website or campaign.

Some of these providers may store, process, or access information outside Canada, including in the United States and other jurisdictions.

When information is processed outside Canada, it may be subject to the laws of the jurisdiction where it is stored or processed and may be accessible to courts, law enforcement, or government authorities in accordance with those laws.

Scale SEO takes reasonable steps appropriate to the circumstances when selecting and using third-party service providers.

If you have questions about Scale SEO's use of service providers outside Canada, you can contact us using the information provided in this Privacy Policy.

8. How We Share Information

Scale SEO does not sell or rent personal information.

We may disclose information to service providers where reasonably necessary to operate the business or provide services to clients.

These providers may include:

• Website hosting and infrastructure providers
• Analytics providers
• Email and communication platforms
• Customer relationship management or business software
• Payment processors
• Accounting and bookkeeping providers
• Cloud storage providers
• SEO and marketing software providers
• Website development and hosting platforms
• Advertising platforms
• Professional advisors

We may also disclose information where required or permitted by law, including in response to valid legal processes or regulatory requirements.

Where third-party service providers process information on our behalf, we take reasonable steps appropriate to the circumstances to select and work with providers that maintain suitable privacy and security practices.

9. Data Security

Scale SEO takes reasonable administrative, technical, and organizational measures to protect personal information against unauthorized access, loss, misuse, disclosure, alteration, or destruction.

Measures may include, where appropriate:

• Password-protected accounts
• Multi-factor authentication
• Secure website connections
• Restricted account access
• Reputable third-party technology providers
• Secure management of client credentials and account permissions
• Keeping software and systems reasonably up to date

No method of transmitting or storing information electronically can be guaranteed to be completely secure. While we take reasonable precautions, we cannot guarantee absolute security.

10. Data Retention

Scale SEO retains personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, provide services, maintain appropriate business and financial records, resolve disputes, enforce agreements, or satisfy legal requirements.

When personal information is no longer reasonably required, we may securely delete, destroy, or anonymize it, subject to applicable legal and business requirements.

11. Marketing Communications

Scale SEO may send commercial electronic communications where permitted by applicable law.

Where consent is required, we will obtain the appropriate consent before sending marketing communications.

You may unsubscribe from marketing emails by using the unsubscribe mechanism provided in the message or by contacting Scale SEO directly.

Service-related communications, such as messages concerning an active project, account, invoice, or agreement, are separate from promotional marketing communications.

12. Third-Party Websites

The Scale SEO website may contain links to third-party websites, platforms, or resources.

Scale SEO does not control these third parties and is not responsible for their privacy practices, security, or content. We encourage you to review the privacy policies of third-party websites before providing them with personal information.

13. Accessing or Correcting Your Personal Information

Subject to applicable law, you may request access to personal information Scale SEO holds about you and request corrections where you believe the information is inaccurate or incomplete.

You may also contact us with questions about how your information has been collected, used, disclosed, or retained.

We may need to verify your identity before responding to certain requests.

There may be circumstances permitted by law where access cannot be provided or where certain information must be retained.

14. Withdrawing Consent

Where Scale SEO relies on your consent to collect, use, or disclose personal information, you may withdraw that consent, subject to legal or contractual restrictions and reasonable notice.

Withdrawing consent may affect our ability to provide certain services where the information is reasonably required to perform those services.

15. Privacy of Children

Scale SEO provides business-to-business marketing services and its website and services are not directed toward children.

We do not knowingly collect personal information from children through the website for marketing purposes.

16. Changes to This Privacy Policy

Scale SEO may update this Privacy Policy periodically to reflect changes to our services, technology, business practices, or legal requirements.

The latest version will be posted on this page with an updated "Last Updated" date.

17. Contact Scale SEO

Scale SEO is responsible for personal information under its control.

Questions, requests, or concerns regarding this Privacy Policy or Scale SEO's handling of personal information can be directed to:

If you have a privacy concern, we encourage you to contact Scale SEO first so that we can review and respond to your request.