Google Ads Management Services in Calgary & Canada.
Profitable PPC campaigns for accounting firms and professional service businesses — built, launched, and managed directly by me. Request a free PPC audit and I'll show you exactly where your ad spend is being wasted.
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- Precision Targeting — your budget goes toward buyers actively searching, not broad, wasted traffic
- Built to Convert — ads and landing pages engineered to turn clicks into booked calls
- Clear, Live Reporting — plain-English performance data, not a dashboard full of noise
- No lock-in contracts
Paid search that compounds with organic — not against it.
Most agencies run your Google Ads and your SEO in separate silos, sometimes with different people who never talk to each other. I run both, which means your paid campaigns and your organic strategy pull from the same keyword research, the same landing pages, and the same understanding of what your buyers actually search for. Every dollar of ad spend teaches me something that makes your organic rankings stronger, and vice versa.
For accounting firms, legal practices, and corporate consultancies across Calgary and Canada, that means faster time-to-lead while your organic authority builds in the background — instead of paying for clicks forever because nobody ever fixed the underlying SEO.
Campaign Setup & Account Architecture
Clean account structure built around your actual service lines, not a generic template — so budget goes to the campaigns that matter.
Keyword & Audience Research
Intent-based keyword targeting and audience layering focused on high-margin corporate and professional-service buyers, not broad consumer traffic.
Ad Copywriting & Creative
Ad copy written to qualify serious buyers before the click, so you're not paying for tire-kickers.
Landing Page Optimization
Dedicated, conversion-focused landing pages for each campaign — not a generic homepage link that tanks your Quality Score.
Bid & Budget Management
Ongoing bid adjustments and budget reallocation toward what's actually converting, reviewed weekly, not left on autopilot.
Reporting Tied to Revenue
Monthly, plain-English reporting on cost-per-lead and pipeline value — not just clicks and impressions.
Audit. Strategy. Launch. Optimize.
Audit
A full teardown of your current account — or a from-scratch plan if you're starting new. Wasted spend, missed keywords, weak landing pages, all documented.
Strategy
Campaign structure, keyword targeting, and budget allocation mapped out around your actual service lines and margins.
Launch
Campaigns built, tracking installed, landing pages live. Nothing goes live until conversion tracking is verified working.
Optimize
Weekly bid and budget adjustments, monthly reporting, and continuous testing on ad copy and landing pages.
Common questions about Google Ads.
How much budget do I need to run Google Ads?
It depends on your market and competition, but for professional service firms I typically recommend enough budget to gather meaningful data within the first 4–6 weeks. I'll give you a specific number for your market during the audit, not a generic minimum.
How long until I see results?
Google Ads can generate leads within days of launch, unlike SEO which compounds over months. Most accounts hit a stable, optimized cost-per-lead within 60–90 days as we gather enough data to refine targeting and bids.
What's the difference between SEO and Google Ads — do I need both?
Google Ads gets you in front of buyers immediately, for as long as you keep paying. SEO builds organic authority that keeps generating leads without ongoing ad spend, but takes months to compound. Most of my clients run both — Ads for immediate pipeline, SEO for long-term, lower-cost-per-lead growth.
Do you require a long-term contract?
No. Same as my SEO work — no lock-in contracts. If the campaigns aren't performing, you're not locked into paying for months of underperformance.
Will I get access to my own ad account?
Yes — the account is yours, hosted under your own Google Ads login. I manage it directly, but you always have full ownership and visibility.
Ready for a free PPC audit?
Tell me about your business and current ad spend — I’ll tell you honestly what’s working, what’s wasted, and whether I’m the right fit.