Corbin Jensen

Founder & SEO Specialist at Scale SEO

Corbin Jensen is the founder and SEO specialist behind Scale SEO, an independent SEO company based in Calgary, Alberta. He works directly with professional service and B2B businesses across Canada, with particular experience in accounting and advisory firms.

His work spans technical SEO, on-page optimization, content strategy, local SEO, website architecture, structured data, and direct website implementation.

Rather than treating rankings or traffic as the end goal, Corbin focuses on how potential customers search for a business’s services, how effectively its website communicates expertise, and where organic search can contribute to qualified enquiries and long-term growth.

Based in Calgary, Alberta · Working across Canada & internationally

Corbin Jensen, founder of Scale SEO
Corbin JensenCalgary, AB

SEO Experience

Corbin’s experience in SEO developed through hands-on work researching, improving, and managing business websites rather than through a traditional agency account-management role.

His work has included analyzing search demand, auditing websites, resolving technical SEO issues, restructuring service pages, developing content strategies, implementing structured data, improving local search visibility, and making changes directly within client websites.

Before establishing Scale SEO in Calgary, Corbin worked with businesses in Australia across organic search, local SEO, and website optimization. This provided experience across different industries, competitive environments, website platforms, and geographic search markets.

In 2025, he established Scale SEO as an independent SEO company.

Today, Corbin manages a deliberately limited client roster and remains directly involved in strategy, implementation, and performance analysis. His work is increasingly focused on professional service and B2B businesses where a relatively small number of commercially relevant searches can represent significant value.

About Scale SEO→

Areas of SEO Expertise

Corbin works across the technical, content, local search, and website elements that influence organic visibility.

01

Technical & On-Page SEO

Corbin identifies and resolves issues affecting how search engines crawl, index, understand, and navigate websites. His work includes indexation, canonicalization, redirects, XML sitemaps, robots directives, structured data, URL structure, site architecture, metadata, internal linking, and on-page optimization.

He also uses keyword research, search results, competitor analysis, and existing search performance to determine which pages should target specific searches and where existing pages can be strengthened.

02

Content & Search Strategy

Corbin develops content strategies around relevant search demand, existing rankings, business priorities, competitor coverage, and the questions potential customers research before choosing a provider.

The focus is not simply publishing more content. It is building useful topical coverage that demonstrates expertise and creates clear relationships between informational content and commercially important service pages.

03

Local SEO

For businesses competing within defined geographic markets, Corbin works across both traditional organic search and local search visibility.

This includes Google Business Profile optimization, local keyword and competitor research, location and service targeting, review strategy, business information consistency, local landing pages, and local rank tracking.

04

Website Architecture & Implementation

Corbin works directly within client websites to implement SEO recommendations rather than limiting engagements to reports and strategy documents.

His experience includes Webflow, WordPress, and modern web environments such as Next.js and Vercel. This allows technical, structural, content, internal linking, metadata, and structured-data improvements to be implemented directly where platform access allows.

Professional Services & B2B Experience

Corbin’s current work is primarily focused on professional service and B2B businesses, with accounting and advisory firms becoming a particular area of industry experience.

01

Accounting & Advisory Firms

Corbin has worked extensively on SEO for accounting and advisory websites, including technical SEO, service-page strategy, local search, content development, website architecture, internal linking, structured data, and ongoing organic search strategy.

This work has covered searches and content related to corporate tax, bookkeeping, business advisory, fractional CFO and controller services, personal tax, payroll, SMSFs, and other accounting services across Canadian and Australian markets.

His work with accounting firms also includes structuring educational tax and accounting content so that it supports relevant commercial services while maintaining clear authorship, professional context, and appropriate references.

Explore SEO for Accounting Firms→
02

Broader B2B & Local Search Experience

Corbin’s broader experience includes B2B organizations and location-based service businesses across Canada and Australia.

These campaigns have provided hands-on experience with competitive local search results, Google Business Profiles, multi-service websites, geographic targeting, website redevelopment, and the relationship between organic visibility and customer acquisition.

While industries and search markets differ, the underlying approach remains consistent: understand how customers search, determine which opportunities have commercial relevance, and build the website and SEO strategy around them.

Explore Industries→

Selected SEO Results

Corbin evaluates SEO performance using actual search visibility and business-relevant outcomes rather than traffic projections alone.

Accounting & Advisory SEO

Page 5 → Page 1Improvement in target keyword rankings during a six-month SEO engagement.
+125%Google Search Impressions

The campaign combined technical SEO, stronger service-page architecture, on-page optimization, content improvements, and internal linking around commercially relevant accounting and advisory searches.

Organic Search Growth Across Client Campaigns

Other client campaigns have included improvements to local search visibility, service-page rankings, organic impressions, website architecture, and visibility for commercially important search terms.

Where client confidentiality permits, Scale SEO publishes selected results and case studies showing both the outcomes and the work behind them.

View SEO Results & Case Studies→

How I Approach SEO

I don’t think SEO should begin with a list of keywords or a generic technical checklist.

It should begin with understanding the business.

I want to know which services matter, who the ideal customer is, where those customers are located, how they choose a provider, and what a qualified enquiry is actually worth.

From there, I look at search demand, existing rankings, competitors, website structure, content, and technical performance to determine where the strongest opportunities exist.

Sometimes that means creating something new. Often it means making an existing service page considerably better, resolving a technical problem, restructuring part of the website, or connecting content that already exists.

I also prefer implementation over producing recommendations that never make it onto the website. Where access and platform capabilities allow, I make the changes directly and then use search data to determine what should happen next.

The goal isn’t simply more traffic.

It’s better visibility for the searches that matter to the business.

Articles by Corbin Jensen

Corbin writes about SEO strategy, technical SEO, search visibility, and the practical application of organic search for professional service and B2B businesses.

His articles draw on search data, industry research, Google documentation, and practical experience working directly on client websites and SEO campaigns.

How Much Does SEO Cost in Canada? 2026 Pricing Guide

A practical look at SEO pricing in Canada, including monthly campaigns, standalone audits, freelancers, agencies, and the factors that influence what businesses can expect to pay.

Read Article→

How Long Does SEO Take? A Realistic Timeline for Canadian Businesses

A practical guide to what businesses can expect during the first 12 months of an SEO campaign and the factors that can influence how quickly organic search performance improves.

Read Article→

How Accounting Firms Can Rank on Google in Canada

A guide to how accounting firms can approach service pages, local SEO, content, technical foundations, and organic visibility in competitive Canadian search markets.

Read Article→
View All SEO Insights →

Work Directly With Corbin

Every Scale SEO engagement is managed directly by Corbin, from initial research and strategy through to technical improvements, content direction, website implementation, and ongoing performance analysis.

If you’re looking to improve your business’s organic search visibility, you can speak directly with Corbin about your website, current search performance, and where SEO may fit into your broader growth strategy.

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